TCF Bank United by Pride campaign

As an LGBTQ+ alley, I was thrilled to design the TCF’s 2020 sponsorship of the MPLS and Detroit pride festivals. Half way through developing our concept for our huge activation, things came to a halt with COVID. I had to quickly switch direction to design for a virtual world. The video created also brought our TCF community together by having our own employees participate. We’re all united by pride.