Figg Newsletter
I had an amazing opportunity to take ownership of our company Newsletter. I independently conducted research to find content that aligned with our business objectives and collaborated closely with the sales team to ensure the right content was included. I took charge of designing the newsletter template, and I self-taught myself how to utilize our company's Marketing Cloud platform to build and distribute the emails on a monthly basis.
Email screenshots within Gmail
As a designer using Marketing Cloud to build emails, one aspect I particularly enjoyed was exploring the design limitations and devising creative workarounds. For example, I encountered challenges when incorporating animated gifs into sections, but I learned to implement fallback options in case the email platform did not support gif playback. While typically we strip back these elements during the design process, having the opportunity to experiment and find solutions allowed me to push the boundaries and take the design further.
Within a few months, we experienced substantial growth in our company newsletter subscribers and consistently achieved our monthly goals. This is my slide when I delivered the newsletter findings to the company.
