Pax8 email design system
I was given the opportunity to revitalize the Pax8 marketing email system. With my deep understanding of email layout, WCAG Accessibility and email guidelines and best practices, I set up a component and style library that allows for Pax8 to deliver highly engaging and impactful campaigns in a quick manner. I will ensure that every email resonates with recipients on a personal level, resulting in higher open rates, click-through rates, and ultimately, greater conversions.
Creating design system using Figma
Applying the Atomic Design approach
Our email design journey for Pax8 began with a comprehensive collection and thorough audit of the emails requiring redesign. Next, my focus shifted to identifying common elements and sections within the email templates. By recognizing these similarities, I developed a versatile component library. This valuable resource empowers designers to efficiently create visually consistent emails by utilizing pre-built sections and elements. By leveraging the component library, Pax8's designers can streamline their workflow and expedite emails. Pax8 designers use Stencil to build emails. We worked with Stencil to fully incorporate the components into the site and work within their build/design restrictions.
